Are
you one of those High Fidelity sound buffs, who is willing to spend
hundreds or even thousands of Dollars in your quest for that perfect
reproduction of sound as it was created by a singer or a musician?
Are you also willing to let someone pour or inject some gooey slurry
like stuff in your ear canal? If your answers to both these questions
are yes, then pack your bags and catch the first flight to Singapore,
because you are the right customer for the new customized earphones
that would completely block all background noises and let you hear a
perfectly reproduced sound as it was created.
A
company in Singapore now offers such customized earphones for prices
ranging in between 299 to 3000 Singapore Dollars. These earphones fit
your ear cavity exactly and have to be custom made. This company
sells such custom earphones from 10 brands of manufacturers with
factories spread over from Japan, England and US. So, if you have
finally decided to part with your money for sake of pure sounds, you
can visit this store and select the brand you wish to purchase.
After
that, the salesman will ask you to keep still and inject a gooey
silicone slurry into your ear with a syringe. For next 10 minutes or
so, you need to sit still as moving your head too much, would result
into an inaccurate impression of the ear. The “gooey stuff” is
nothing but a type of quick drying silicone that is used to create an
impression of the ear canal to ensure that the finished earphones fit
perfectly in the ear. After the mould is done, the store flies it to
the manufactures selected by the customer.
After
a delivery period that may extend from 2 to 6 weeks you would have
your own earphones with colours and texture of your choice made to
fit exactly your own ear. Mr. Tan (name
changed), who is a lawyer
by profession, is one such customer who has ordered turquoise blue
coloured earphones tailored to the shape of his ear. Not only that,
the earphones would also have his Chinese name engraved on the name
plate.-one character on each side.
The
earphones ordered by Mr. tan are not exactly cheap. I found this
interesting comment made by another Singaporean on Facebook page of
the company, saying: “the lawyer is pretty much screwed if his wife
knows how much that pair of ciem cost.”
Mr Tan
agrees and says: “My wife will kill me, “ if she finds out the
cost. But he has an explanation, why he has purchased the earphones.
He says, “while buying universal earphones I worry whether the
earphone is too big for my ear, but this one fits exactly and is
fantastic for music isolation. It cuts the background noise. I fly
around quite bit for work and listen to music in the plane. So that
will come useful.” He is probably right because custom earphones
reduce background noise almost to 0 db level.
The
shop manager says that they have 25 stores worldwide, spread from
China to South Africa and are in this custom earphone business since
2005. They are exclusive dealers for well known brands like Fit-ear,
JH Audio and Advanced Communications Solutions. Earlier, only
musicians mainly used to buy these as they needed perfect sound
isolation, while performing on stage. But things have changed now and
since about 2008, customers ranging from 16 years students to
working professionals in their 40's have bought these earphones too.
Demand has gone up by 30% in last two years. Demand also has gone up
by 30% year on year basis for associated stereo electronics which
carries one brand of custom made earphones, called Unique melody.
Mr.
tan is now waiting impatiently for his new earphones to arrive,
crafted for his own ears and which would come in colours of his own
choice and his name engraved on it. In his quest for pure
unadulterated sound, what are few thousand Dollars? Isn't it?
15
July 2013
Interesting! Looks like "personalization" is yet another trend in gadgets industry that's catching up now.
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