Every
day in late mornings, I walk through a narrow lane with small
eateries lined up on one side, on way to coffee house. The other side is usually packed with
motor bikes of customers, who have stopped here on way, to have a
quick bite or a hot mini cup of masala tea. At the time, when I pass
through this lane, the crowd is mostly of young collegians, boys and
girls both included, who have mostly bunked the classes to have a
chat with friends over a cup of tea. I can see many of them sitting
on their bikes and chatting with others. I do not see anything
objectionable as such in this, though the physical intimacy between
sexes is slightly above the line, I would consider as appropriate.
Anyway, what I find really objectionable and also surprises me is the
fact that majority of these young people, including girls, have
cigarettes in their hands and seem to enjoy smoking.
Frankly,
I might appear as a pompous hypocrite, because I have myself enjoyed
a smoke in my youth days in late 1960's and early 70's. But things
were quite different those days. Smoking was not considered something
that is bad or injurious to health and American researchers had yet
to come out with statistics that smoking kills. In fact there was
some kind of glamour in smoking with cinema heroes and heroines from
Hollywood all shown smoking in the films. classic stars such as Bette
Davis, Paul Henreid and Audrey Hepburn, David McLean, Marlon Brando,
James Dean, all were seen smoking. Even in Desi or Bollywood films,
Dev Anand was shown smoking in the famous film “Hum Dono.” There
were smoking shots in famous Amitabh Bachchan films like Coolie,
Deewaar and also in one of the greatest Hindi Block Busters of those
times, Sholay. Cigarette advertising was very common. Marlboro Man
or Kent icy cool cigarette advertisements were hugely popular abroad
so also was “Wills made for each other” advertisement in Indian
media.
I am,
in no way trying to justify smoking, just because it was a fashion
around middle of last century because of old is gold theory. This old
was no gold but on the contrary a deadly poison, as it was proved
later by studies carried out from 1970's onwards. David McLean, whom
I have mentioned above, died of lung cancer. Brandon had respiratory
problems later in his life and he died because of respiratory
failure. Hepburn died because of cancer, though not that of lungs.
In
most of the countries of the world today, including India, smoking is
prohibited in public places like restaurants, air ports and railway
stations. Smoking is not allowed in aircraft. All these efforts, have
certainly helped in reducing smoking at least in public places. In
another effort, all over the world, cigarette packs have to print
mandatory horrific pictures of people suffering from cancers as
caution as just a caption is probably not thought as enough. In
India, such a move as been under way, but has suddenly become a
source of controversy because of some political bungling by the
ruling political party.
The
federal Health Ministry issued a notification in October 2014,
making it mandatory for cigarette manufacturing companies to carry
statutory warning against smoking on both sides of a cigarette pack
and covering at least 85 per cent of the packaging from April first,
2015. According to this notification, every cigarette packet would
have to carry the statutory warning on both sides with pictorial
depiction of throat cancer and a message in English, Hindi or any
Indian language.
The
government decision to increase pictorial warnings on tobacco packets
from April 1, was however put on hold indefinitely when a 15 member
committee of members of Parliament recommended against this. The most
irritating and angering part of this is that the committee consisted
of a Bidi ( A cigarette rolled in a leaf instead of paper)
manufacturer member. What a blatant violation of the norm against
appointing members without conflict on interest? The committee came
out with a flimsy argument that no survey or research has been
carried out in India that supports the fact that tobacco is injurious
to health. This has lead to a major controversy potting the
Government in dock.
Putting
pictures of cancer patients on packs happens to be just one of the
measure which has to be implemented. What is needed is a major public
relations exercise, more or less on continuous basis to convey to
young generation that smoking is not glamourus but a bad habit and is
injurious to health.
Finally, here is a poster created by my grand daughter ( age 10) which says a lot.
Finally, here is a poster created by my grand daughter ( age 10) which says a lot.
8th
April 2015
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